Home Zamora Zamora Company posts double-digit FY growth – The Spirits Business

Zamora Company posts double-digit FY growth – The Spirits Business

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Martin Miller’s Gin owner Zamora Company saw sales soar by 28% in 2021, boosted by its Spanish liqueur brand Licor 43.
The firm’s revenue reached €220 million (US$223m) in 2021.
The company said it had achieved the highest consolidated sales figure in its history, with turnover amounting to 28% more than in 2020, and 5.8% higher than in 2019.
Javier Pijoan, CEO of Zamora Company, said: “The figures reflect excellent results for both brands and markets. Our performance is really positive in a year marked by the impact of the Covid-19 pandemic on the on-trade channel and the global difficulties of the supply chain.”
The company, which owns Licor 43 liqueur and Yellow Rose whiskey, also closed last year with earnings before interest, taxes, depreciation, and amortisation (EBITDA) of €42.7m (US$51.2m), 59% more than in the previous year.
Looking at sales by business divisions, spirits accounted for 57% of total sales in 2021, with 43% for wines.
Licor 43 was the company’s fastest-growing brand in 2021 with a net sales increase of 37%, followed by wine brands Ramón Bilbao (up 22%) and Mar de Frades (up 23%).
In 2021, the company added new products to its global portfolio, including ready-to-drink (RTD) cocktail 43 Fresco and Carajillo 43 RTD in Mexico.
The company’s sales in its domestic market of Spain, which accounts for 50% of the firm’s total turnover in 2021, increased by 25% last year.
The international market saw sales grow by 32% last year compared to 2020, and up by 18% compared to 2019. The main export markets for the firm’s spirits division were Germany, Holland, Mexico, the US, Brazil and the UK.
The group’s consolidated sales rose by 7% between 2017 and 2021.
Pijoan continued: These figures reflect the development of premium wine and spirits brands operating in more than 80 countries and consolidate our position as an international benchmark. We have strengthened our international activity and opened new business opportunities.
“In addition, in 2021 we have boosted our activity in the food channel and sales through digital platforms.”
The Cartagena-based firm has invested more than €7m (US$8.4m) in its Conscious Company strategic plan for 2020-2022. The funds are put towards environmental protection, employee empowerment and the promotion of relations with consumers and society.
“We are committed to a sustainable business model, with brands aware of the need to protect the climate and biodiversity,” said José María de Santiago, president of Zamora Company.
“We have developed organic production crops and sustainable viticulture programmes in addition to promoting wine tourism experiences that respect the local community and the environment.”
Zamora Company is working on the definition of the company’s next strategic plan for 2023-2025, which will include the main objectives for the next three years.

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